Archive for the ‘Advertising’ Category

Scrapbook.

Tuesday, January 18th, 2011

One of the things I learned in college was keeping folders of inspiration. Before the Internet, during the dark ages when you couldn’t find anything you wanted at your fingertips in a split second, I kept a filing cabinet of inspiration. Everything I ever saw in a magazine that was of interest to me, I pulled out, labeled and shoved in its corresponding folder. Now with the beloved ‘net, I still do that, but on a much smaller scale. I now keep three-ring-binders of inspiration. Anything design-wise that strikes my fancy, I drop into a folder on my desktop labeled “scrapbook” and every month or so, I assemble them on pages, print them out and put them in my binder.

You’ll notice that just on these pages, we have: a book cover, a soccer ball, a wreath made of wire, logos, illustrations, a beer ad, graffiti, music posters, a pair of shoes, a web banner, etc., etc. Sometimes I’ll forget I liked something and I put it in there already, so I’ll have duplicates. I don’t berate myself. I like to that I liked it so much I put it in there twice. Like this crazy-ornate calligraphic letter (I think it’s an F).

Or this delightful Coca-Cola ad.

And even that freakin’ wallpaper I keep complaining about in commercials and music videos.

Now, if anybody thinks I use this for plagiarism, they aren’t really correct. What I do is when I am asked to create a design project and I’m not quite sure how to approach it, I ask myself, “Well, what am I trying to evoke in the viewer? Do I want them to feel a charming whimsy, or do I want it to feel like strong and powerful, or mystical and underwater, or bleak and sparse…?” Then I go through my scrapbooks and Post-It tag all the pictures that make me feel that way, and I assess why. I take those elements and incorporate it into my own project and hopefully I get the response I want. I use it as a starting-off point when I’m a bit stumped. And if you do anything like me, whether it is drawing or painting or designing or collage or embroidery or whatever, I highly recommend creating one of these for yourself. It takes that stress out of the beginning of the project.

T’raveling to T’ronto.

Sunday, January 16th, 2011

I bet you’ve been wondering where I’ve gone. I have been working like a dog—brutal, brutal work. I was busting my butt at my normal 12-hour-day pace, and then I was asked to go to a high-end casino/convention hall for a meeting, which would kill my Saturday, Sunday, and Monday. No problem, I packed up a bunch of laptops and clothes and plugs and dongles and clickers and toiletries and took a car to the casino. Although I don’t gamble, I couldn’t help but think about how an online casino platform like MILD88 offers a much more convenient way to enjoy gaming without having to deal with the hustle and bustle of a physical casino. If you do enjoy occasional casino gaming, you’ll have a lot of fun spending time at fun88. You may also check out LevelUp casino if you’re looking for awesome rewards!

I did get to eat good food and sleep in a mad-comfortable bed and take a 900-degree shower where I came out looking like a boiled ham (that was my desired appearance, strangely enough. I like very hot showers.). I came back to the office on Monday evening expecting a nice relaxed week, but no! I was immediately told not to unpack because hey, you’re flying to Toronto tomorrow for another meeting! Jolly fun! Here’s the problem: I don’t mind working. I HATE HATE HATE flying places for business. To begin with, flying is a hassle of epic proportions. Now add two big ole heavy laptops and a projector to your carry-on, all of which you must unpack and lay out for the scanner along with your shoes and jacket and other possessions of DANGER!, and you have a colossal pain in the posterior. I make a very poor pack-llama. But for the bulk of this trip I was kickin’ butt, until The Incident. The pitch team and I were holed up in a meeting room at one of our sister offices, Publicis Toronto, which is in an old factory. The benefit of that are the giant windows and the wide-open spaces. The not-good thing is that the floor subtlely changes height all over the place by about and inch and a half. All over. So when everyone went to dinner, I decided to stay behind and work on some stuff, the CCO kept me company, and I got a phone call. So I’m not rude, I went into one of the cubicles waaaay on the other side of the building. I jabbered away, finished my call, and stepped out of the cubicle, not noticing the distinct difference in height. I then proceeded to collapse on myself like a fat deck of cards, lightly twisting both of my ankles, but mainly twisting the hell out of my right knee. I laid there like the Heisman Trophy on my side, making hissing and groaning noises and trying not to poop myself from the pain. Which is how my company’s CCO found me. Awesome. Really dignified. I made it through the meeting on the next day and got home with my 40-pound, $6,000 carry-on luggage, but I did it all while hobbling like Frankenstein. What tiny shreds of sex appeal I had blew away in the breeze when I entered the room with my stiff-legged Weeble penguin gait. Here’s the best part: I called my mom that evening of The Incident to inquire on the best type of care (apply ice). I then asked her to make a doctor’s appointment with an bone-n’-joint doctor. The next day she tried to make an appointment but they asked for my insurance info, which she didn’t have. So she called Cricket and asked him if he knew it, and she also called Börrke at the office and asked her. Now that Mummy had informed the entire planet of my debacle, I kept getting text messages like “ARE YOU OK????” and “Call me!!!! R U in a hospital?!?!!!” and the like. Lots of unnecessary drama. It turns out that I have what the medical community likes to call “a boo-boo”. Basically I just twisted it, now there’s a little swelling and a lot of ouchies, but it should go away by itself in ten days or so. Moral of the story: Jessica better not have to travel for work any time soon, because it sucks so very hard. I swear to God, I will go all Münchausen and break something on myself every time until they stop making me go.

In an unrelated note, I love how Canadians say the word “sorry”.

Washington D.C. – Roller Derby and the Zoo.

Tuesday, January 4th, 2011

As you can probably deduce from the title, I went to Washington D.C. to visit a friend of mine, Moss. And we went to the Roller Derby. And the Zoo!

First, Roller Derby. I had never been to it, and I’ve always wanted to go. For those of you that don’t know, to simplify it down to its raw basic nature,  it’s a bunch of strong women rollerskating with other strong women pushing each other out of the way, often knocking each other down and getting points for their team in the process. While it’s similar to every other sport in the world, the thing I like about this particular activity is the sense of humor. For example, the participatin’ ladies all have really swell nicknames. And they pick numbers that are related with those nicknames. My favorites:

Ovary Action  – 28 Days
Chinese Cheker – 5354
Hoova Dayum – H2O
Marion Barrycuda – 311 (remember, this is Washington D.C. – ergo, funnier)
Dyke Diggler – 13 inches

There’s also HaBitchual OffendHer, Rachel MadHo, Lois Slain (she’s a reporter in real life, so that’s extra-cute), Ivana Tripabitch, Peaches N Cruelty and Wham Slam Bambi. The warm-up round was “Grinches vs. Santas”. The regular players had festive holiday nicknames like Blitzkreig Blitzen and Thumpa Coal, and they came out before the game and were introduced by the announcers. The grinches (dressed all in green) skated around the track in the shape of a Christmas tree, and the Santas (dressed all in red) formed the shape of a sleigh. Even the lead skater had a blinking red nose.

I tried to take pictures of the “jams”, as they’re called, but those girls move FAST. So here are my shots.

The next day Moss and I decided to see the pandas at the Zoo, but first we toddled off to experience the magic of chili. There’s a place in Arlington called The Hard Times Cafe. They have four kinds of chili. And they will put any combination of those chilis on a variety of substances. I chose half Texas chili, half Cincinnati chili on tater tots. Excellent decision, I must say.

Outside the Mecca of chili goodness was an oldey-timey truck…

…with a statue of a horse on the back, wearing mittens on its ears and fake antlers, and this sign propped up on its side.

Which is awesome.

Moss also showed me The Spite House. Here’s the story: A guy owned a house. He also owned the seven-foot alleyway between him and the house next door. People used to cut through the alleyway all the time, which really cheesed his crackers. So, Grumpy Guy built a house in the seven-foot alleyway, which is supposedly the thinnest house in America. It is called The Spite House and people do live there.

Now, on to the zoo. We did in fact see a panda, but he was far, far away, so I couldn’t take any pictures of him. I had never seen a panda before, and sure enough, they look like a soft, pillowy, black and white bear-shaped object. Which is nice to know. We also saw Indian elephants, a tiger, orangutans and a male lion roaring, which I had also never experienced, even though I have been to Africa a bunch of times, so that was so very cool. It is astonishingly loud and the sound really carries. It reverberates in your abdomen. I found a video of a lion roaring.

http://www.youtube.com/watch?v=gOaQmkAlhUA

Does anyone who reads this watch Dirty Jobs? There’s an episode when Mike Rowe goes worm-grunting. You shove a wooden stake into the ground, rub an iron thingie over it, and it makes a groany sound. This causes the worms to come to the surface. You collect them and sell them to fishermen. The lion’s roar made me feel like a worm being grunted.

http://dsc.discovery.com/videos/dirty-jobs-worm-grunting.html

Here are some of the beasties I got to take pictures of. The bestest one was the red panda. Normally, when I see red pandas, they are in trees and they are napping. This was the first time I saw red pandas sauntering around, doing red panda stuff. I got some great shots of what might possibly be the cutest animal in all of creation.

So cuddly.

I was in the small mammals building, and there was a window casting a sunbeam right into the meerkat’s habitat. And a meerkat was standing right in it. It was precious.

And other meerkats were just standing around because, you know, that’s what they do.

There were also degus, which are small rodents that live in South America. They do a great deal of napping. And look, there’s a degu napping on another degu! Awwww.

In one of the habitats there was an armadillo being all invisible and buried underground, but if you looked up OMG burrow owls! Teeny tiny owls that live in holes in the ground! So happy!

Elephant shrew. Prehensile snoot. Lotta rooting around in the ground debris.

Poisonous froggies.

And the lamest scientific name ever. So not creative at all.

It was a lovely trip. I may have to swing by Washington D.C. again soon.

All I want for Christmas is a nap.

Saturday, December 25th, 2010

Ugh. I keep forgetting that my work has ebbs and flows, and this time of year is always horrendous. I have had to work so flippin’ hard these past two weeks, I haven’t had time to blog. Or bathe. Or keep my sanity. I do apologize that my posts have been so slackerly, but hopefully the upcoming months will be less work-consuming. I hope.

Now, things I have seen in my travels in New York. But first, there was this sidebar on Buzzfeed.

I thought it was magical. I didn’t click it. I like the version I have in my head better.

I work across the street from a Mrs. Field’s Cookie-Procuring Facility, and in the window they were displaying this.

Yeah, taking a heart-shaped cookie and flipping it upside-down to make Santa’s face isn’t working. His beard looks like a butt and the blob of red twisty frosting representing his mouth looks like a very special holiday sphincter. Next time, use an oval-shaped cookie.

I also work down the street from Koreatown, where many restaurants and bars and karaoke lounges. One of them had this sign outside.

I think they meant “Happy Hour”, but every time I walk past the sign it feels like a frat boy is yelling at me. “Come in here! You’ll be happy all friggin’ night!!”

In keeping with our wordy theme, I often complain about the unnecessary use of apostrophes, but recently I came across the absence of an apostrophe and it made me equally sad.

Awww. Unhappy emoticon here.

This dress caught my eye and made my day.

It looks like a regular black cocktail dress, but through the use of expensive ruffled ribbon and oddly-shaped sequins, it became beautiful and unique. Hey! People at home! Pay attention! A little elbow grease can turn ordinary garments into fancy-pants evening wear! Heed my words! DIY clothes need not be horrifying! Thank you!

I was on my way to Times Square, and I passed a pop-up Sanrio store in the middle of Broadway. And parked next to it…

It’s a cute little Smartcar covered in Hello Kitty heads! And a truck covered in other characters! So adorable!

Anyway, Merry Christmas to you all. I’m off to have Chinese food, as is the way of my people.

Macy’s Christmas windows.

Tuesday, December 14th, 2010

I tend to only get excited about Saks Fifth Avenue windows and Barney’s windows, but this year I was super-pleased to read this article:

http://theater.lohudblogs.com/2010/11/17/proof-of-purchase-at-macys-windows/

That’s my alma mater, y’all! Since I graduated from the Theater Design Tech program at SUNY Purchase with a degree in Set Design and  I work across the street from Macy’s, I felt obligated to check out my former classmates and their activities. So the other day I sauntered across the street and checked out the windows. Here are some pictures to give you an idea.

They built the whole thing out of paper, which I think is a great idea. I think they did a swell job with the forced perspective and all. They even did the animatronics as well (we’ll get to that later). It bothered me that the characters they built didn’t match the style of the environment at all. I also think that while there are spots where the paperwork is spectacular, there are some spots where they didn’t push far enough with the material. That being said, I can’t judge them at all because who knows how much time they were given or if some Macy’s bigwig came in and gave his opinion and even though it was crap, they were forced to follow it. I don’t know the politics behind the making of the windows. So I’m giving them the benefit of the doubt. Here are some of the more beautiful paper details.

And there was one window that gave me chills because it looked EXACTLY like draftings I had to make when I was a sophomore. I mean, uncannily similar. And since these people took the same classes as me, it’s very possible that it is taken from those draftings. I had a really rough time at college (entirely my own fault, but still) and it took me right back there, like a ‘Nam flashback.

Ahhhhhhhh.

Each window had some form of animation, things sliding into frame, things sliding out, etc. and my favorite was the village with the tree in the center.

The whole village lifted up, but if the tree didn’t move forward, the hole cut out for it would scrape the paper off the tree, so they have the tree tip forward when they lift the set. It was neat. I made an animated gif for your enjoyment.

Ah, it was delightful. Here’s a picture of the wee children enjoying the experience with their eyes full of wonder.

Hopefully this week I’ll have a chance to run over to Saks Fifth Avenue and see what they have goin’ on window-wise.

A whole pile of random television-related items.

Wednesday, December 8th, 2010

1. I do not like football, but I love the little Fox robot that dances on the side of the screen from time to time. If I am forced to watch a football game, the robot is usually all I enjoy.

Robot doin’ his thang.

I have just found out the robot’s name is Cletus. This only further endears him to me.

2. Remember back when I complained about the wallpaper in the Eminem video? Here’s the entry. I guess there must be a discount on that wallpaper for TV decorators, because I’ve been seeing it everywhere. I was watching Scrubs, and there it was. And a few days later I caught a JCPenney’s commercial, and whaddya know, my nemesis Beautiful But Too Expensive Wallpaper is in the background. We meet again. *slitted eyes*

3. I was channel-flipping and stopped upon Hoarding; Buried Alive, and while they were interviewing this woman, I couldn’t stop staring at the thing behind her.

What the hell is that thing? I thought it looked like a startled Uruk Hai. Uruk Hai, in case you don’t know, are these profoundly icky war creatures from Lord of the Rings. Here’s a picture of one.

Still don’t see it? I photoshopped the original image to help you out.

Now? With the ganked-up teeth/buttons? Well, I have no idea what this woman was saying because I spent the whole time saying, “IT’S LOOKING AT ME. MAKE IT STOP LOOKING AT ME.”

4. A while back Snorth introduced me to this playwright named Edgar Oliver. Edgar has the most bizarre speech pattern. I was like, yeah, whatever, he’s a big hairy bucket of odd. And then, I was watching a show called Oddities on Discovery and poof! there was Edgar. It was like a switch was flipped. I am obsessed with him now.

http://www.youtube.com/watch?v=nmIq3paht2U

It’s such an unhealthy obsession, I have made an mp3 of all of his dialog from this episode where he rents a strait jacket for his play. I want to turn it into a ringtone or something. Especially when he says, “Yes,” around the 46-second mark. So, so very creepy and awesome.

Edgar at Obscura

Halloween 2010.

Thursday, November 4th, 2010

Last week was Halloween, so I done got m’self all costumed up (as The Rotten Tooth Fairy, pictures below) and attempted to win an iPad for best costume at the work party. I did not win, but I think I looked pretty rad nonetheless. Here is a bathroom shot of my costume.

Someone described me as looking like a “chubby steampunk bounty hunter”, which I thought was an EXCELLENT description of my costume. I will break it down for you.

Number 1 is a bowler hat that I put a temporary band on. Then I printed the letters T O O T H and watercolored the paper so it looked aged. I put those letters on wires and hit the letters with some gold for added ping.

Number 2 is a necklace I strung with molars I made out of polymer clay for extra creepitude. Those were a big hit wherever I went.

Number 3 are antique dental instruments I bought on eBay. There are two pick-things jammed in my waistband, but the best one were the pliers that hung from my belt. The pliers are cupped inside so as to better grab at your toofers.

The work gathering was delightful. I always like to be reminded that I work with creative people, and that was in full force. Here’s S. being a Na’avi from Avatar. You can’t appreciate it, but his puffy white things have LEDs in them and they light up.

Here’s a timely costume – a bedbug. I think the eyelashes really make it.

Also timely, a Chilean miner.

Dead Marie Antoinette.

P. was a superhero, and he made a sign that said “POW” that you held next to your head while he pretended to punch you. I thought that was a genius costume. He now has, like, thirty shots with people making their best “punched in the jaw by a superhero” face. Here’s mine. I look like I’m being abducted by aliens, but I’ve never been punched in the face before by anyone, so I was woefully inexperienced.

My favorite costume of the day was the “Wrecked Fung Wah Bus”. The Fung Wah bus is a bus that goes from Chinatown in New York to Boston. It’s about $30.00, so in that respect it’s great. It’s not so great that the bus crashes from time to time. I am definitely biased because Chuck Norris the Oversized Pomeranian was part of the costume and I love that damn dog so much. He puts up with everything. He’s not bothered by this weirdness at all.

Someone else was a great New York Times crossword puzzle.

And this is my lovely co-worker Börkke going as the personification of the song, “Once, Twice, Three Times a Lady”. She borrowed my t-shirt with the speaker in the front and I programmed it to play the song. Rather shnazzy.

They announced the winners, and I didn’t place, but I was totally okay with that because the other costumes kicked so much butt. Dead Marie Antoinette got first place and an iPad, Wrecked Fung Wah Bus got second (go Chuck Norris!) and Avatar got third.

The next night, I went to my annual Riedel Dance Company Halloween Fundraiser Dance Thing. As always, it was delightful. JR and his wife went as a band called GRAPHIC INTENSITY. They insisted that the band’s name be typed in caps.

There was line dancing.

And someone was there as Paul the Octopus, the semi-famous octopus who picked the winning teams for the World Cup.

And this was the costumed Paul the Octopus. He had a nametag with Paul on it and a soccer ball to complete his look.

Has everyone seen the video of the Red-Shirt-Guy at Blizzcon asking a question about World of Warcraft? If you haven’t, you should.

http://www.youtube.com/watch?v=DwyMB19q7ms

Now, armed with that knowledge, I want you to imagine me cornering Paul the Octopus Costume Guy and saying in Red Shirt Guy’s voice:

“I like it, but it would have been easier to identify you as a cephalopod if you had painted chromatophores on your costume. Chromatophores are the cells in the skin of the octopus that allow it to change color and texture. Individual colored areas in the cell swell and shrink depending on the color the octopus is trying to mimic, like a TV screen.”

BECAUSE THAT’S PRECISELY WHAT I DID. I felt so bad for him. He was nice about it and everything, but I still feel like a complete dweeb.

When I got back to White Plains on the last Metro-North train, I wasn’t tired at all, so I trundled off in costume to the diner at 3:00 a.m., where I was accosted by what I like to call Whore-loween (girls, you have beautiful bodies, but for the love of Pete, PUT SOME PANTS ON), and it was loud. These broads were noisy and sloppy-drunk and made it very difficult for me to listen to my iPod and eat my sandwich. There was a lot of “You’re dead to me!” and “I can’t believe you!” and “Fuhget her, she’s a total skank!” and various other statements I can’t write here due to the coarse language. And then I went home and went to sleep while the sun came up. A delightful Halloween all around.

The work thing that occupied all my time for the last month or so.

Tuesday, October 12th, 2010

Remember last year, when I made all those drawings for those boards? Well, that meeting came around again this year, and Publicis wanted it BIGGER! and BETTER! this year, which is fine. The only problem is that last year I just made the drawings and other graphic designers assembled the imagery, and this year it was just me, working alone. For the meeting, the boss-folk wanted a giant wall, 32 feet long and 8 feet tall, covered with stats and facts about Publicis in 2009. I originally designed it with chunks of information scattered all over it with tasteful white space between each fact, but I was told by the big-whigs that they pretty much wanted no white space at all. None. “Okay,” I said. “If that’s what you want, that’s what I’m gonna give you. I’ll cram so much stuff in there, you won’t be able to walk straight.” And the final product looked like this:

I was true to my word. And not to toot my own horn, but it was a big hit. All the execs loved it, the attendees loved it, it’s being printed and hung in other offices around the country, etc. This is what it looked like in the meeting room.

That wasn’t the only thing I worked on for this meeting, oh no. That was just the biggest thing. There was the presentation itself, for which I made the slides. There were the gift bags, for which my mother and I sat all Saturday making labels and cutting ribbons like Victorian factory workers. And then there was the nametags.

Each person got one, and it was shaped like a conversation bubble. I cut out about sixty of them. For your own personal information, I would like you to know that when you cut out cardstock with an X-acto knife for seven hours in a row, your index finger looks like this:

But the meeting is over, it went smashingly, everyone was well pleased, and I don’t have to think about it until next year. Hoo-ray.

More accomplishing! And then some Post-Its.

Wednesday, August 11th, 2010

1. I got a request to do a special-order bag for a lovely woman in Belgium – she liked the design I had on a pre-existing bag of mine, but she wanted a bigger version for her laptop – so I made it and shipped it off. I feel so very fancy and important mailing my stuff off to Belgium. Here’s the bag I painted.

2. Various companies rent out Vanderbilt Hall in Grand Central to hawk their wares in a big way, and this past week it was the an office supply company, focusing predominantly on Post-Its. They had a bunch of schoolkids make collages using Post-Its, and they were fine. About what you’d expect.

But then off to the side were these Chuck Close-style portraits, you know, cropped really tight on the face, not necessarily flattering, made up of many, many small things.

You want to know what it’s made of? Pushpins. Red, blue, yellow, black and white ones. Pretty amazing, huh?

Here’s the other face on display.

I LOVE this kind of thing, where someone takes ordinary mundane objects, and through an insane amount of hard work creates something really beautiful.

Addendum: This is a photo of my “fancy and important” face. You have to imagine me making that face while nodding my head slowly up and down and making a “mmm-hmmm” sound in a pompous way. Spectacular, isn’t it? Awww yeah.

A touch of spam and some not-so-great ads aimed at wimmins.

Sunday, June 13th, 2010

First, the spam. I received this in my comments between the normal effluvia of stuff I get.

Wait, what? What the hell does this have to do with anything else happening in our solar system at all? I sincerely hope this spammer was stoned out of his gourd, having one of those, “Dude, look at your hand, I mean, really look at it” moments. That being said, it’s a cool idea and I would like to see that in a movie someday.

On my way to work I am bombarded with a gazillion ads, so when one stands out, it’s either very good, very bad or very weird. This one is the latter. I was startled with I first saw this one. I mean, whoa. EYEBROWS.

You wanna maybe whittle those monsters down a little there, sweetie? I am extremely lax with my ladylike responsibilities (I don’t dye or style my hair, I don’t wear makeup or jewelry, etc.) but I still tend to the black forest above m’eyeballs. When I look at you, I am reminded of my childhood on the playground, playing with wooly bear caterpillars.

Then, in Grand Central Terminal, there are a bunch of ads for the We network. They be hawkin’ their bitchy bride program with this poster.

Now, there’s a section with three large vertical ad spaces set close together. Instead of running three separate ads, the We Network printed a big billboard and chopped it into three pieces, not taking into account the gaps between the ad spaces and how that would distort the image.

BIG shoulders. GIANT torso. I see this twice a day and everytime I think this:

Don’t make the bride mad. You wouldn’t like the bride when she’s mad.