Archive for the ‘Advertising’ Category

The healthful benefits of fried food.

Monday, November 9th, 2009

As I have mentioned before, I work in Koreatown, which is a wonderful area if you like spicy food with lots of vegetables and rice (which I do). I pass tons of restaurants which show pictures of their food with a lot of comments like this: “Tofu cooked in mineral water to aid digestion” or “Our kimchi has healthful elements to prevent disease”, all of which is fine. Snorth, the other day, told me about this amazing Korean fried chicken place called Bon Chon. So I went to their website.

http://www.bonchon.com/eng/

Okay, fine, you make life-alteringly delicious fried chicken. Why must you repeat that it is healthy and low-calorie? It’s FRIED CHICKEN. Do you remember when KFC had that horrendously written commercial campaign? It was the one where they said, “You know, if you strip the skin and breading off of our fried chicken, it’s really quite healthy,” and America, as a group, was like OH FOR REAL COME ON do not compare your processed fried chicken to a big bowl of dark green arugula and kale PLEASE KTHX. I’m having flashbacks of that with Bon Chon. Also, for engrish, it’s pretty stellar. Here are some quotes about the signature Bon Chon taste secret:

We use only vegetable oils to fry our chicken. Along with our special sauce, this process eliminates oil and water from the chicken so that it can create lean and crispy tastes. (OH FOR REAL COME ON, etc.)
The initial flavor of the fried chicken decelerates as the temperature cools down.
You hand remains almost free form our ingredient sauce.
Your fingers and hands should remain free from its sauce because the sauce and ingredients remain intact with the chicken.

The Super-Secret Thing: REVEALED!

Wednesday, October 7th, 2009

It’s not really that exciting to anyone but me, sorry. We had a huge annual meeting here at Publicis, and they wanted lots of creativity and illustration, so they asked me to draw everything that was in the meeting: icons and headers and pictures, oh my! So for the last six days I have been drawing. Here’s a selection of the more interesting things I drewed.

elements

I’ve drawn maps and flags and logos and awards and and cartoon talking bubbles and a potato – for your information, it is very difficult to draw a potato. They isn’t anything inherently potato-ish about a potato. It could be a cloud, or a rock, or an abstract lumpy thing. I put three eyes on it, I hope that helped. It’s in the middle all the way to the right if you’re looking for it. I’ve drawn over 100 things. And it was really hard for me too, because they wanted the drawings to look loose and hand-done, and if you know anything about me I like everything to be perfect and tidy. There were flaws. FLAWS, you hear me? I mean, they wanted those flaws there, but still, FLAWS! I had to control my natural spazoid tendencies. But the presentation looks absolutely awesome, so it was totally worth it. I am going to bed now.

P.S. Also the Statue of Liberty and Mr. Potato Head.

I made a mirror. It’s very Louis the Fourteenth meets recyclables.

Thursday, May 14th, 2009

The title there pretty much describes it. The long story is that here at Publicis, there are window display units where worker bees can show off their talents and skills and one display space came up and I had the opportunity to fill it with my shtuff. The CCO has to approve all the content first, because, you know, you can’t have pieces that has a woman bending over showing you her goodies while simultaneously giving you the finger and killing a raccoon with a hatchet and a word bubble comes out of her mouth saying something about how advertising is the work of the devil or something like that. It has to be nice art. We’re not trying to rile people up as they walk to and from the copier. Luckily, all my work classifies as nice art, nothing upsetting or vulgar, so that worked out well for me. But the CCO said he liked my soda can mirror I made a few years back and he would like me to display that. Here’s a pic:

mirror.jpg

Unfortunately, it’s too big for the display space, but when the CCO says he likes something, you best produce that thing or something very close to it. So I had about a week and a half to make another one, which I did (clap clap clap for me). One this one I decided to go with one color family and focus more on the pattern. So I bought a case of Fresca cans (they have a nice pattern, go look at one one day and you’ll see) and made a pattern loosely based on an ornate faux-rococco frame I saw online. I hammered all the little bits of tin onto plywood, added a mirror, and poof! A mirror is born.

fresca-frame-lowres.jpg

Now my bedroom is covered with little bits of sharp tin can, which is awful, and if I didn’t walk around barefoot all the time and have good callouses on my feet, would also be very painful. But the CCO came down from his pretty swanktastical office and saw the display and said he liked it, so it was all worth it.

Publicis book covers.

Monday, February 23rd, 2009

I know I said last week that I was going to blog about the dog show, and I will, but right now I just have time to show you this cool book cover I made last week. Remember this Publicis book cover I made?

publicis-cover.jpg

Well, I saw January’s cover for Computer Arts and I was inspired to do something similar for my next assignment. Here’s January’s cover:

cap119cover.jpg

See how it’s kinda sorta three-dimensional? I took that plus the look of the previous cover and spent a hefty amount of time in Adobe Illustrator making it all diagonal-like. I didn’t use any extrusion tools either. I built each and every chunk using guides and anchors – lots of anchors. And skewing and rotating as well. I think it turned out pretty spiffy. Hopefully the powers that be here will like it and use it for something in the near future.

publicis-cover.jpg

Two things I need to get off my chest.

Monday, January 12th, 2009

1. Within the last six months, I have seen two British films described as “romantic comedies” – Maybe, Baby and Dirty Filthy Love. I think we need to sit the British down and gently explain what a romantic comedy is, perhaps using a Powerpoint. Maybe, Baby is about a man and woman unable to conceive and how their marriage falls apart. Now, they get back together in the last minutes of the movie, but… not romantic, not comedy. Dirty Filthy Love is about a man who suffers from OCD and Tourette’s and how he loses his job and his wife and basically holes himself up in an apartment for months. He meets a nice OCD girl in his support group and they walk down a beach at the end after he has emotionally shattered into a million pieces, but… still, not romantic (since he spends the whole movie pining for his estranged wife) and DEFINITELY not a comedy. A person who would find this funny would find jokes about “retards” funny. I’m not saying that romantic comedies have to be all sappy and cuddly, but these are dramas with moments of funny in them. Totally different. A vaguely happy ending maketh not a comedy, so sayeth me.

2. OH DEAR GOD, have you seen any of the commercials for Rock of Love Tour Bus? It’s so, so bad. I, frankly, didn’t know women like this existed. I’ve certainly never seen them in person. Brief description for those of you who are lucky enough to have been spared until this point: Bret Michaels, lead singer of Poison, finds the Love of his Life while traveling around the country on a bus full of skanky trollops and OH, these girls are mind-blowingly skanky. Really. I work in New York, I see all kinds of people, but nothing like these women.

http://www.youtube.com/watch?v=J-Mynku1vq0

I don’t know why Bret doesn’t just go and date Amanda Lepore already.

http://www.youtube.com/watch?v=nUfN7ZcF5wY

I’ve been watching TV. I know! Shocking.

Saturday, December 20th, 2008

1. OMG, why is every other commercial for perfume? Perfume is a SMELL. You cannot smell anything on the talking picture box. So far, what I have learned is that if I buy perfume, I will smell like a non-smiling twenty-something lady model, or possibly Elizabeth Taylor, or a horse. Which is to say, I have no freakin’ idea what your perfume smells like, so quit it with the stupid commercials.

Actually, that’s not true. Mariah Carey has a commercial for her perfume, which has butterflies and rainbows on it. I can tell exactly what her perfume smells like. It smells like a girl. A girl who revels in the stupid stereotypes that are associated with women. Like this. Or this. If it wasn’t for her version of “O Holy Night” I would dislike everything about her.

2. Has anyone seen the trailer for the new Clint Eastwood movie? Where he says, “Get off of my lawn,” to a bunch of hooligans? How GREAT is that!?! Clint is an old gruff dude and he’s totally embracing that. I think he needs to incorporate more oldisms into all his movies. But not in a Grumpy Old Men way. Those films were appalling. The only way I think it would be alright would be if Clint said something stupid like, “I got coupons for the Stop and Shop!” but then he riddles someone with bullets. Then it’s okay.

I designed something. Let’s all look at it.

Thursday, December 18th, 2008

It’s a cover for Publicis’ annual thing that they send out with a review of the year’s activities (businesses won, people hired, awards, etc.) Publicis seems to like a great deal of ornament and layers with drop shadows nowadays, so I’m pretty pleased with what I came up with. It’s so lush and detailed. Definitely in keeping with their look. Hooray for me.

publicis-cover.jpg

It’s like a Christmas present and when you unwrap it, you get… well, you get information and facts about our company, which isn’t on most people’s lists, but whatever, it’s still a good-looking cover. The insides were really cool too, but I don’t want to post any pictures of them here. I don’t think any of the information was sensitive, but I’d rather play it safe. Don’t wanna dooce myself.

Four things I’ve noticed on television today.

Sunday, December 14th, 2008

1. Sean John/Diddy has a new perfume out and it’s called “I Am King”. I have low self-esteem and now I think I know where it all went. Piffy Puffy Poofy got it all, and maybe someone else’s as well. Goodness gracious, that’s a lot of narcissism.

2. While watching the Christmas commercial for Victoria’s Secret, I realized Heidi Klum can have twenty-seven kids and a stroke and she would still be the hottest woman in the whole freakin’ world. Heidi is HOTT, all caps, two “t”s.

3. Just saw a commercial for Jim Carrey’s new movie Yes Man. I don’t really want to see it, but there’s a scene where Jim goes to a Harry Potter costume party and for a split-second someone wearing a Dobby mask walks through the shot. Frankly, that’s kind of awesome. Now I think I’m going to have to see it. Oh, and I just watched the preview… yeah, I’m going to have to see it. Expect a review eventually.

4. Have you seen the recent Campbell’s/Progresso soup ads? SO MUCH DRAMA. Soup commercials used to be, “Our soup is delicious! Try it!” Now it’s like the east coast/west coast rap wars.

“7 out of 10 people prefer our soup!”
“No, they don’t, they prefer ours!”
“Your soup tastes crappy!”
“Well, your soup has msg!”
“Your mother has msg!”
“Oh, kiss my soupy-”
*bang bang bang*

People, it’s SOUP. It’s a wet version of “real” food. Build a bridge and get over it.

The Thanksgiving Day Parade.

Sunday, November 30th, 2008

One of the reasons I took the job at Publicis is because it is in Herald Square directly across from Macy’s, which makes it ideal for watching the Annual Thanksgiving Day Parade. I have always wanted to see the parade, so I have been planning my seating situation for months now. I scoped out the best seats, I bribed people, I had to sell a kidney, but it all worked out. Aside from the “waking up at 6:00 a.m. when it’s still dark out” part, it was pretty awesome.

Mom came with me, which was lovely. We got there before the parade began, so we got to watch the cheerleaders who open the show practice their routine.

cheerleaders.jpg

Before we really get into this, let me tell you how annoying that tree was. See it? The last tree in New York with leaves on it? The one blocking half my view? I hate that tree. I hate it with a white-hot hate. Stupid crappy tree.

So the cheerleaders did their thing and shook their red sparkly pompoms and Meredith Viera and Matt Lauer went into their booth, and then… I spent the rest of the parade guessing what was happening. I can’t tell you how important the newscasters are to the parade-watching process. You really spend a great deal of time not knowing what is going on and why. Luckily, I am a massive Broadway nerd, so I could immediately figure out all of the Broadway shows (The Heights, White Christmas, The Little Mermaid, South Pacific) but since most of the floats were partially cut off by the STUPID TREE, I was flummoxed by many of the activities below. I totally missed the best float:

http://www.youtube.com/watch?v=wL-hNMJvcyI

I love Foster’s Home For Imaginary Friends, and the parade being rickrolled? Missed that too. So sad. *mimics tear running down cheek*

The Rockettes welcomed the parade to Herald Square. Their precision reminded me of Lipizanner horses, those Viennese precision horses that do perfect maneuvers in arenas. I’ve seen them three or four times. Here’s a link:

http://www.lipizzaner.com/home.asp

There are two things you can count on when you see the Lipizanners: one, they will be in perfect formation and two, some of the horses will take massive dumps while performing. The Rockettes did well on #1, but no #2. Literally and figuratively.

rockettes1.jpg rockettes2.jpg rockettes4.jpg

Then the cops came in with their motorcycles a-flashin’ and it was all very exciting, except that the Rockettes (who you can see lined up there) split in half and did a Heil Hitler thing to welcome the cops in, which was flat-out creepy.

entrance.jpg

Frankly, there was a great deal there that reminded me of World War II. If you watched a great deal of PBS or, later on when cable came to your house, The Hitlery Channel, you saw a great deal of people in large groups marching in precision. So every time a band turned down the street, I felt like the next thing I would hear would be, “The Allied Forces realized that they would need the full power of their combined armies to blah blah blabity blah…”

band-white.jpg band-blue.jpg

The view we had was ideal for watching balloons come by. We could see them for a good ten minutes. I was thrilled to see some of my childhood standards make their way by. I will say I definitely got a little misty-eyed when Kermit came by. I gots a big ole soft spot for Jim Henson.

ballon-snoopy.jpg balloon-smurf.jpg balloon-kermit.jpg

I also got some pictures of the odd float here and there. I tried to figure out who was performing on what float. I deduced Idina Menzel was performing on one float because I could tell by her voice wafting up to the window (she’s a Broadway performer and was in one of my favorite shows Wicked, so I can recognize her voice very quickly), but other than that, I was pretty lost. There was a male country singer, some teeny-boppers and a Native American performer.

I knew Miley Cyrus would be singing on a float, and when I saw this big stone rhino coming down the street with people rock-climbing and scaling it and then heard a woman singing on it (I couldn’t see her, of course, because of the STUPID TREE AAAARGH). I assumed it was Miley, and then I tried to guess what the stone rhino represented.

float-rhino.jpg

The best thing I could come up with is the stone rhino represents her strong Christian values and will to keep her virginity, and the people scaling the rhino are the bad influences trying to break her down, but no, her stone rhino will stay intact until marriage. As represented by a float in the parade. Probably not. I couldn’t think of anything better. Then I saw this float and thought that maybe Miley was on this float, because it was super-girlie-looking:

float-pink.jpg

And maybe she was. I still don’t know what float she was on, and frankly I don’t care. I REALLY want it to be the stone rhino, and I REALLY want the stone rhino to represent her maidenhead, but I’m guessing I’m wrong on both counts and that’s fine.

It was nice to see some staples that I’ve been seeing since I was a wee tot, like the turkey that blinks and looks totally demented, and the Macy’s balloon that looks like… a balloon (revolutionary!) and the sparkly gold Macy’s stars.

turkey.jpg balloon-macys.jpg balloon-macys-gold.jpg

My favorite moment was when Alvin Ailey Dance Group performed the piece I like best choreographed by him, Wade In The Water:

alvin-ailey.jpg

And were followed by a Keith Haring balloon. Awesome moment. Awesome.

balloon-keithharing.jpg

I’m sure there was a ton I missed, because both Mom and I were falling asleep by 10:45. We collected ourselves and headed home by 11:30, so we missed Santa coming into Herald Square, but maybe I’ll do this again next year and then I’ll see Santa.

Best campaign commercial, maybe ever.

Sunday, November 2nd, 2008

First of all, I would like to apologize to B. because he hates this whole meme. I am sorry.

Eight years ago, the “Wassup?” commercial came out. I thought it was very funny the first couple times I saw it. Then there were those damn animated aliens doing it, and it was in “Scary Movie” and all of America including me was sick of it. Sick, I tell you. I never wanted to hear “wassup” ever again. Here is the commercial, which I recommend you watch right now, because it will make the next part even more betterer.

http://www.youtube.com/watch?v=L38wthA4Ld0

Great. Now that that has brought back eight million irritating memories, check out what I saw last week. It brings such mirth to my life, I can’t even stand it.

http://www.youtube.com/watch?v=Qq8Uc5BFogE&NR=1

I haven’t laughed that hard in a long, long time. Don’t forget to vote on Tuesday.